That’s one way to build your customer base…or at least narrow it
Tonight I was surfing around and came across a post on Pam’s House Blend.
This was allegedly a reprint from an email that was sent out to a company’s customers which is certainly any business owners right. As an avid gardening household, I certainly would have been shocked to get this from one of my sources. I expect political or religious content emails from friends and family and even from political or religious organizations that I have registered with, but I would not expect this from a company that wanted my business.
Mr. Hake does not indicate in the email how old his children are, but he does say that he did not feel the TV show content was appropriate for them. What about Cold Case? Do most people consider a show about murder appropriate children’s entertainment? And is murder better than “two men hugging and obvious intimation they had discovered their gay feelings towards each other?” Am I the only one that thinks his priorities may be a bit screwed up?
I wonder if Mr. Hake is an advertiser on CBS? If so, he could no doubt make a statement by withdrawing his advertisements and placing them on other networks. Instead he chose to send an unsolicited email to his customers, airing his personal biases. I would guess that CBS as well as the advertisers during these shows in question knew what the audience demographic was and, since they are also business people, chose these placements based on sound business strategies. I would suspect that Mr. Hake’s email campaign won’t have as deep of a financial impact on CBS as it will on his own company. Interesting decision!
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